Marketing Your IR to Create and Renew Buy-in from Administrators and Faculty

Posting work to a Digital Commons repository can increase dissemination, visibility, and discoverability of scholarly output; effectively demonstrating this to key stakeholders can be a valuable tool in creating long-term buy-in and support for your repository initiative. In this webinar, Erika Gearing, Reference Librarian and repository administrator for Johnson and Wales University’s ScholarsArchive, discusses how she has used reports, presentations, and one-on-one contact to successfully generate support from both faculty and institutional administrators. Topics include:

  • Identifying and targeting your audience
  • Gathering data to support your message
  • Using your successes in future outreach and marketing campaigns
  • Employing social media strategies

Erika’s webinar slides can be found at:

Additional Resources:

ScholarsArchive@JWU: The Power of Open Access Publishing, Erika Gearing, JWU, (presentation to the Dean’s Committee)

Increasing Visibility, Accessibility, and Citations Through Open Access Publishing, Erika Gearing, JWU, (presentation to the Graduate School faculty)

Generating Top-Level Buy-in for Your Institutional Repository (tutorial), Courtney Smith, bepress,

Making the Case for an Institutional Repository to Your Provost, Jean-Gabriel Bankier, Courtney Smith, and Kathleen Cowan, bepress,

Also see the collaboratory ( for examples of brochures and flyers that subscribers have developed.